We are rapidly running out of old warehouse buildings to renovate, and selling space in the glassy towers of the central business district is difficult as corporate buildings become less and less attractive. We need a new building that is attractive to companies who cut their teeth in co-working incubators before seeking their own digs.
We are a society obsessed with the new. We want to look eternally young, drive the latest car, wear runway-fresh clothes and have up-to-the-minute technology at our fingertips. We do not care if the battery in our phones cannot be changed, because we are happy to simply get a newer phone. The American pursuit of life, liberty, and happiness is a glittering glare of polish and gloss, all sparkling and new.
That is, unless we’re talking architecture.
